We created promotional visuals for the “Mie Prefecture Tourism Instagram Campaign” launched by the Mie Prefecture Tourism Association and JTB. For the B1 posters and A4 flyers, we adopted a “grid-based design” that encapsulates the multifaceted appeal of Mie Prefecture.
The core tagline of the creative concept was developed in collaboration with a native writer. Rather than relying on simple translations or stock phrases, we proposed wording that deeply resonates with the sensibilities of travelers both in Japan and abroad, thereby building a visual and emotional brand experience through social media.