Localization of Pixonic’s robot action game *War Robots*—which has surpassed 150 million downloads worldwide—for the Japanese and South Korean markets.
Beyond simply translating from English to Japanese and Korean, we redesigned visual assets such as promotional videos, app icons for app stores, and screenshots to align with the culture and preferences of each market.
Based on user insights from each market, we optimized the prioritization of information and visual tone to help maximize the game’s presence in each region without diminishing the appeal of this global IP.