I was responsible for the launch, planning, and branding of “IZANAU,” an information portal that comprehensively provides information on working, living, and daily life in Japan for foreign residents and visitors, as well as highly skilled foreign professionals.
I managed the entire process—from developing the concept of connecting Japan with the world to designing the logo and creating the initial UI/UX design. I established a brand identity that struck a balance between “trustworthiness” and “approachability that conveys the appeal of Japan” for a multinational target audience, thereby contributing to the development of the service’s foundation.