Launch of “ANAORI,” a global brand of cooking utensils that embodies the pinnacle of carbon processing technology.
We fused Japan’s traditional “kama” (cauldron) culture with cutting-edge carbon technology. We were responsible for the entire process—from developing the CI/VI to establishing the identity of the flagship model “kakugama” and creating the global website.

Eastern philosophy and Western functional beauty. Through design, we bridged this divide to create a brand experience that sets a new standard for gastronomy (food culture) around the world.