The “ALL WELCOME” project in Kurashiki City, Okayama Prefecture, aims to welcome travelers from diverse cultural backgrounds.
To ensure that everyone can enjoy their travels with peace of mind, regardless of religious or physical limitations, we handled multifaceted communication design—from selecting pictograms (symbols) to negotiating with restaurants to accommodate Muslim guests, producing guidebooks (pamphlets), and taking photographs that convey the area’s visual appeal.
Going beyond simply disseminating information, we updated the local mindset and built the infrastructure needed to connect travelers from around the world with the city.