A branding project for “NERON,” a biotechnology company that aims to fundamentally solve health challenges based on research into gut microbiota. We translated complex scientific evidence into a visual language that conveys trust and innovation. Through the development of the corporate identity (CI) and visual identity (VI), we transformed the potential of invisible “microbes” into a brand identity that anyone can intuitively understand. We developed a design system that bridges the two extremes: the “precision” born from 10 billion possible combinations and the “warmth” essential for people to live healthy lives.