I led the launch of “PLAYISM,” Japan’s first indie game publishing platform, overseeing every stage of the brand-building process.
During the early days, when the term “indie game” had not yet gained widespread recognition in Japan, I championed the mission of bringing individual creativity to the world. I took a holistic approach, overseeing everything from the development of the corporate identity (logo and brand identity) to the platform’s UI/UX, promotional videos, and the direction of large-scale events.