The “Shun no Kyotango” logo design project was launched to promote the food culture of Kyotango City, Kyoto Prefecture. In a proposal contest (open call for promotional proposals) organized by the local government, AGM CREATIVE Div. was selected after its strategic approach was highly evaluated.
The logo encapsulates the vibrant vitality of the “seasonal” bounty—from the rich seafood of the Sea of Japan to the agricultural products nurtured by the fertile soil—and the “authentic value” woven from Kyotango’s unique climate and landscape into a single symbolic mark. It successfully balances a sense of unity as a regional brand with visual expression that resonates with consumers’ sensibilities.