A region-wide promotional campaign commemorating the 15th anniversary of the inscription of the World Heritage site “Sacred Sites and Pilgrimage Routes in the Kii Mountain Range,” which spans the three prefectures of Mie, Nara, and Wakayama. We created this campaign in both Japanese and English to showcase the charm of these sacred sites with their timeless history and the pilgrimage routes where prayer still thrives today. Through B1-sized posters and detailed tourism brochures, we visually translate and convey to travelers worldwide the mystical landscapes of the Kii Mountains and the magnificent stories shaped by the lives of its people.