Osaka Castle Digital Content (Historic Site Guide Function)

We produced digital content that showcases the appeal of Osaka Castle—one of Japan’s premier historic sites—from multiple perspectives.
We handled the entire process, from planning and filming video content that unravels the site’s historical significance to implementing a digital map that allows visitors to navigate the vast grounds with ease.
We transformed specialized historical facts into “stories” that anyone—regardless of nationality or age—can enjoy, successfully balancing the convenience of modern tourism infrastructure with a deep appreciation for the site as a cultural asset.

ANAORI

Launch of “ANAORI,” a global brand of cooking utensils that embodies the pinnacle of carbon processing technology.
We fused Japan’s traditional “kama” (cauldron) culture with cutting-edge carbon technology. We were responsible for the entire process—from developing the CI/VI to establishing the identity of the flagship model “kakugama” and creating the global website.

Eastern philosophy and Western functional beauty. Through design, we bridged this divide to create a brand experience that sets a new standard for gastronomy (food culture) around the world.

Mozu-Furuichi Kofun Group

To mark the inscription of the “Mozu-Furuichi Kofun Cluster”—Osaka’s first World Cultural Heritage site—we launched a strategic PR campaign targeting the global market. In addition to producing official brochures and posters in five languages, we conducted a survey (questionnaire) targeting foreign tourists. Based on the analysis of these results, we provided comprehensive support, including the development of optimal sightseeing routes covering the vast area. We transformed the massive “kofun”—a serene cultural resource—into an active tourist attraction that people from around the world should experience, and used the power of creativity to drive the development of a welcoming environment throughout the entire region.

Sumo Tourism PR Video

A PR video project designed to showcase the charms of Katsuragi City in Nara Prefecture—considered the birthplace of sumo—to the world.
Videos were produced around three distinct themes: “Katsuragi City: The Birthplace of Sumo,” “The History of Sumo,” and “Memorable Matches and Epic Battles.” From its complex historical background to the city’s contemporary appeal, the content was optimized for a global audience through multilingual distribution.
The videos directly bridge the depth of traditional culture with the city’s appeal as a modern tourist destination through visual storytelling.

Takeuchi Kaido and Yokooji

A revitalization project for the Takeuchi Kaidō and Yokōdōri (Ōdō)—Japan’s oldest official roads, constructed during the reign of Empress Suiko. We developed a logo symbolizing the continuity of history and created an official website to accurately convey the roads’ value to domestic and international travelers. In addition to the Japanese version, we localized the site into English and Traditional Chinese to enhance its global reach. We connected the charms of the municipalities along the route—where 1,400 years of history come alive—through a single narrative, designing a foundation for a new, region-wide tourism initiative.

Contract for the Provision of Tourism Information for Foreign Visitors to Kochi Prefecture

For four years, I was comprehensively responsible for content creation, management, and overseas promotion for Kochi Prefecture’s official website for international visitors (visitkochijapan.com).
Drawing on the perspectives of native speakers from diverse nationalities, I communicated the appeal of Kochi’s nature, cuisine, and history through writing and video content that reflected the cultural context, thereby building a robust digital platform. Furthermore, I implemented a multi-dimensional cross-media strategy integrated with in-person events, including inviting Taiwanese media representatives and placing advertisements in international magazines. By optimizing (localizing) “Kochi’s unique value” to meet the expectations of fans in each country, I made a significant contribution to the sustained growth of inbound tourism.

YAMATO

We collaborated with Dentsu Kansai to produce a 92-page tourism brochure for Sakurai City, Nara Prefecture—a place closely associated with the Yamato Imperial Court and boasting Japan’s oldest history. The brochure showcases highly specialized historical and cultural resources, such as the Eleven-Faced Kannon at Shorin-ji Temple, Mount Miwa, and Hase-dera Temple, in six languages: Japanese, English, French, Korean, Simplified Chinese, and Traditional Chinese. We provided comprehensive direction throughout the entire process—from design that captured the project’s intent to translations that delved into the cultural contexts of each target country, and high-quality print management. Going beyond mere translation of information, we have achieved a sophisticated brand communication strategy that presents Sakurai City’s value as the “source of Japanese culture” to the world.