Promotion Trailer for “にゃんこ大暴走”

We produced promotional videos for spin-off titles and other content related to “Nyanko Dai Sensō,” a game developed by DeNA Co., Ltd.
While highlighting the charm of the characters with their unique world-building, we visualized the game’s exhilarating sensations—such as “running,” “colliding,” and “moving forward”—through dynamic typography and rhythmically engaging editing.
We created energetic visual content designed to capture the target audience’s interest within a short runtime and drive them to install the app and start playing.

Playism

I led the launch of “PLAYISM,” Japan’s first indie game publishing platform, overseeing every stage of the brand-building process.
During the early days, when the term “indie game” had not yet gained widespread recognition in Japan, I championed the mission of bringing individual creativity to the world. I took a holistic approach, overseeing everything from the development of the corporate identity (logo and brand identity) to the platform’s UI/UX, promotional videos, and the direction of large-scale events.

MoeNobel

The approachability of the “MoeNovel” brand name and its cutting-edge nature as a form of digital entertainment. We created a logo design that fuses these two aspects.

“Delicate lines” that embody the Japanese aesthetic sensibility and “highly visible typography” that stands out even on global platforms. By meticulously combining these elements, we defined a “face of the brand” that would be embraced not only by a specific fan base but also by the broader global gaming community. It embodies modern, sophisticated creative standards while maintaining a deep respect for Japanese animation culture.

Active Gaming Media

The new logo embodies “two-way connection,” which is the very essence of AGM’s purpose.
We unleash our own exceptional content and core values to the world, while simultaneously deeply incorporating diverse cultures and contexts from around the globe into our organization. We have defined the logo as the nexus where these energies—moving “outward” and “inward”—intersect.

The minimalist design, stripped down to its bare essentials, symbolizes a solid identity that remains unwavering even as it takes on the hues of every color (culture). Moving beyond the image of a specific industry, the logo embodies a presence as a “symbol of trust” within a global context.