ANAORI

Launch of “ANAORI,” a global brand of cooking utensils that embodies the pinnacle of carbon processing technology.
We fused Japan’s traditional “kama” (cauldron) culture with cutting-edge carbon technology. We were responsible for the entire process—from developing the CI/VI to establishing the identity of the flagship model “kakugama” and creating the global website.

Eastern philosophy and Western functional beauty. Through design, we bridged this divide to create a brand experience that sets a new standard for gastronomy (food culture) around the world.

Sumo Tourism PR Video

A PR video project designed to showcase the charms of Katsuragi City in Nara Prefecture—considered the birthplace of sumo—to the world.
Videos were produced around three distinct themes: “Katsuragi City: The Birthplace of Sumo,” “The History of Sumo,” and “Memorable Matches and Epic Battles.” From its complex historical background to the city’s contemporary appeal, the content was optimized for a global audience through multilingual distribution.
The videos directly bridge the depth of traditional culture with the city’s appeal as a modern tourist destination through visual storytelling.

YAMATO

We collaborated with Dentsu Kansai to produce a 92-page tourism brochure for Sakurai City, Nara Prefecture—a place closely associated with the Yamato Imperial Court and boasting Japan’s oldest history. The brochure showcases highly specialized historical and cultural resources, such as the Eleven-Faced Kannon at Shorin-ji Temple, Mount Miwa, and Hase-dera Temple, in six languages: Japanese, English, French, Korean, Simplified Chinese, and Traditional Chinese. We provided comprehensive direction throughout the entire process—from design that captured the project’s intent to translations that delved into the cultural contexts of each target country, and high-quality print management. Going beyond mere translation of information, we have achieved a sophisticated brand communication strategy that presents Sakurai City’s value as the “source of Japanese culture” to the world.