ALLSTARS

A project to launch “ALLSTARS CLUB,” a membership-based platform connecting the world’s top athletes with fans.
We developed a corporate identity (logo) that symbolizes the “excellence” of top players, including Andrés Iniesta, and the “passion” inherent in sports. We built a brand identity that exudes sophistication and prestige on a global scale, extending from business cards to various business applications.
Going beyond a mere fan club, the design embodies the dignity of a “special social gathering” that shares the athletes’ insights and philosophies.

ANAORI

Launch of “ANAORI,” a global brand of cooking utensils that embodies the pinnacle of carbon processing technology.
We fused Japan’s traditional “kama” (cauldron) culture with cutting-edge carbon technology. We were responsible for the entire process—from developing the CI/VI to establishing the identity of the flagship model “kakugama” and creating the global website.

Eastern philosophy and Western functional beauty. Through design, we bridged this divide to create a brand experience that sets a new standard for gastronomy (food culture) around the world.

Mozu-Furuichi Kofun Group

To mark the inscription of the “Mozu-Furuichi Kofun Cluster”—Osaka’s first World Cultural Heritage site—we launched a strategic PR campaign targeting the global market. In addition to producing official brochures and posters in five languages, we conducted a survey (questionnaire) targeting foreign tourists. Based on the analysis of these results, we provided comprehensive support, including the development of optimal sightseeing routes covering the vast area. We transformed the massive “kofun”—a serene cultural resource—into an active tourist attraction that people from around the world should experience, and used the power of creativity to drive the development of a welcoming environment throughout the entire region.

Digital Marketing Services for Asago City

A multifaceted digital marketing campaign aimed at attracting tourists to Asago City, Hyogo Prefecture.
We re-edited existing video content from a marketing perspective and used Google Ads and Facebook Ads to reach the target audience directly.
We provided a one-stop service ranging from the creation of visually impactful GDN (Google Display Network) banners to the optimization of ad delivery based on data. We implemented a dynamic communication strategy to reposition the city’s historical resources as “destinations of choice for today’s travelers.”

Instagram Campaign : Poster Design

We created promotional visuals for the “Mie Prefecture Tourism Instagram Campaign” launched by the Mie Prefecture Tourism Association and JTB. For the B1 posters and A4 flyers, we adopted a “grid-based design” that encapsulates the multifaceted appeal of Mie Prefecture.
The core tagline of the creative concept was developed in collaboration with a native writer. Rather than relying on simple translations or stock phrases, we proposed wording that deeply resonates with the sensibilities of travelers both in Japan and abroad, thereby building a visual and emotional brand experience through social media.

THE QUIET MAN

I was responsible for creating the key visuals and tutorial control icons for *THE QUIET MAN*, a cinematic action game that lets players experience a world without sound.
In this title, where audio elements have been stripped down to the bare minimum, we thoroughly focused on the “visual translation” of information to ensure players could intuitively understand the controls and immerse themselves in the story.
We developed a main visual that symbolizes the high-definition world where live-action and CG merge, along with pictograms that instantly trigger action without the need for language, thereby creating a universal gaming experience.

MARVEL STRIKE FORCE

Scopely’s globally popular hit game, *Marvel Strike Force*. As the official partner managing its Japanese Discord server, we created a special gift (smartphone wallpapers) for Japanese fans. Our mission was to maintain the universal brand image of the Marvel Cinematic Universe (MCU) while maximizing the identities of the Japanese characters “Silver Samurai” and “Lady Deathstrike” within a “Japanese” context. Rather than simply translating text or cropping images, we worked closely with the localization team from the initial conceptual stages. We carefully selected traditional Japanese motifs—such as Mount Fuji, Katsushika Hokusai’s “The Great Wave,” and gold folding screens—from stock images and creatively reimagined them. Furthermore, for the title logos and character names, we adopted Japanese-style fonts that evoke the feel of sumi-e ink paintings and traditional Japanese patterns (for example, stoic line art matching the texture of Silver Samurai’s armor, and textures matching Lady Deathstrike’s hair color). Through this meticulous adjustment of the “texture” and “feel,” we embodied a refined “Japanese aesthetic” that feels natural even from the perspective of native speakers of various nationalities. We achieved a creative solution that resonates intuitively with fans in the target cultural regions, even for a global IP.

OCTLINK

At the core of “OCTLINK’s” identity is a symbol mark featuring an “octopus”—the very source of the company’s name.
We have transformed the “multidirectional reach” and “adhesive power” of an octopus’s tentacles into a functional beauty that flexibly yet firmly connects (LINK) the diverse tasks and stakeholders found on construction sites.

This logo strikes a balance between “intelligence”—which simplifies complex site management—and approachability. Its minimalist, geometrically composed lines offer high visibility, ensuring “OCTLINK” is instantly recognizable even on helmets, heavy machinery, and smartphone screens, while also embodying the sophistication befitting the next-generation standard in construction management.

Sumo Tourism PR Video

A PR video project designed to showcase the charms of Katsuragi City in Nara Prefecture—considered the birthplace of sumo—to the world.
Videos were produced around three distinct themes: “Katsuragi City: The Birthplace of Sumo,” “The History of Sumo,” and “Memorable Matches and Epic Battles.” From its complex historical background to the city’s contemporary appeal, the content was optimized for a global audience through multilingual distribution.
The videos directly bridge the depth of traditional culture with the city’s appeal as a modern tourist destination through visual storytelling.

Takeuchi Kaido and Yokooji

A revitalization project for the Takeuchi Kaidō and Yokōdōri (Ōdō)—Japan’s oldest official roads, constructed during the reign of Empress Suiko. We developed a logo symbolizing the continuity of history and created an official website to accurately convey the roads’ value to domestic and international travelers. In addition to the Japanese version, we localized the site into English and Traditional Chinese to enhance its global reach. We connected the charms of the municipalities along the route—where 1,400 years of history come alive—through a single narrative, designing a foundation for a new, region-wide tourism initiative.