Playism

I led the launch of “PLAYISM,” Japan’s first indie game publishing platform, overseeing every stage of the brand-building process.
During the early days, when the term “indie game” had not yet gained widespread recognition in Japan, I championed the mission of bringing individual creativity to the world. I took a holistic approach, overseeing everything from the development of the corporate identity (logo and brand identity) to the platform’s UI/UX, promotional videos, and the direction of large-scale events.

THE DENPA MEN

We handled the global creative production for the popular RPG *The “DENPA” MEN*, in which players catch radio waves in their surroundings to gather companions and embark on adventures. To convey the appeal of this title, developed by Genius Sonority, we were responsible for the entire range of English-language content, including the official website, graphics, and video content. By faithfully capturing the game’s unique world, we’ve helped expand its fan base in overseas markets.